Affiliate Programs – How Can They Improve Your Business?

Anyone with an online business will want to take advantage of the many Internet marketing opportunities available. With the growing popularity of doing business on the web, almost all companies understand the importance of a powerful online presence for the future of their business. Internet marketing tools like social media, pay-per-click advertising, affiliate marketing programs, and others can get your website the attention it needs to help your business mature and expand. Affiliate programs have existed since long before the Internet came into play, but new online businesses can capitalize on them in an entirely new and more effective way.

Affiliate programs are based on the concept of using affiliates, or other people, to market a product in order to generate leads. Companies are also rewarding affiliates for these efforts. For some businesses, online or offline, an affiliate program is used to allow the product they created to be sold by someone else. This is mostly done online, but there are still traditional affiliate programs in circulation. The concept of affiliate marketing online started in 1994, just after the Internet became popular in sectors other than the government and education institutions. One of the most powerful examples of an affiliate program that has been hugely successful is This marketing strategy can work for any business and can be applied in many ways, allowing all kinds of companies to benefit and expand their online presence.

For most businesses, affiliate programs work by having others host links, ads, and product information for a flat fee. Similar to pay-per-click marketing, affiliate marketing works by coordinating marketing efforts with others, usually people who have a successful blog with a lot of traffic, for maximum results. Affiliate programs can make money for both the business and the affiliate. By spreading the word about an existing product or service, the affiliate will help the business to grow and make money for those marketing efforts. As the business attracts new customers, the affiliate’s income will grow as well, which leads to success for all parties. Affiliate marketing continues to grow in popularity as more businesses realize the importance of Internet marketing in an existing advertising campaign. With all the affiliate programs available, you are sure to find something that fits your needs and strengths. If you have a blog of your own, your best marketing strategy is to join an affiliate program that will match your blog’s overall theme.

How Affiliate Programs Can Help Network Marketers Make More Money and Recruit More Distributors

An MLM home business affiliate program is a way for you to earn commissions by referring people to a product. The product can be either a physical product or an informational product like an eBook.

The product you are promoting is not your own which means you won’t have to invent your precious time providing customer support and post-sale service.

When promoting the product, you are given a special link to promote. If a customer clicks on the link and buys the product, you get paid. Most affiliate programs will pay you anywhere from 25-75% commissions to promote and refer their products.

It’s truly a win-win situation for you and the person whose product you are promoting. The company doesn’t have to provide additional advertising and you won’t have to provide a sales system or customer support.

How an MLM Home Business Affiliate Program can Benefit You

You’re probably wondering how affiliate products can help you with your network marketing business. In order to answer this question, it’s helpful if we first address one of the biggest problems Network Marketers face…

Positive cash-flow.

Most Network Marketers, savvy as they may be, have trouble staying afloat in their business long enough for their ultimate goal of residual to kick in (studies show anywhere from 1-4 years). Most don’t have the time, money, or patience to wait that long before showing a profit in their business.

The costs associated with being a Network Marketer can be fairly high in respect to upfront commissions earned. Especially after you add up advertising costs, product auto-shipments, and company seminars. Not to mention the fact that most people don’t make enough in the business to cover their monthly expenses such as food, clothing, and housing.

The solution?…

An affiliate product related to network marketing training.

Most affiliate programs, unlike Network Marketing, don’t require any monthly fees in order to promote and earn commissions. You simply promote other people’s products and earn a commission on the sale.

Because the majority of the products are low cost your close rate will be much higher. You’ll be able to get into positive cash flow much faster than trying to “wait it out” until your mlm commissions start to kick in.

One of the additional benefits that come with combining affiliate programs with your existing mlm model is the ability to recruit more leads.

If you promote affiliate products related to Network Marketing training, oftentimes those products have a lead generation system built into them. This is the ultimate “one-two punch.” Once the customer has purchased the product, you are given access to their contact information which makes for a very “warm” lead.

Since you already know they are interested in building a network marketing business (because they bought a network marketing training related product), they are much more likely to be open to joining yours so long as you can build trust with them.

This makes for the ultimate network marketing recruiting strategy.

Top 7 Ideas on How To Harness the Power of the Affiliate Programs

Affiliate programs are a powerful way to grow your small business. The basic premise behind the programs is to align your potential referral sources and other interested parties to increase your sales while compensating them for the marketing and referral efforts. There are various compensation models that can be utilized, but the most widely used ones are: pay per lead, pay per sale or pay per click. Which model works best for your business depends on the type of industry you are in and how much you are willing to spend to make it appealing to you and your affiliates. How should you go about utilizing the power of the affiliate programs? Read our Top Seven Ideas below and start harnessing new, but powerful small business marketing tool.

1. Create an appealing affiliate program with competitive compensation. Your main choices are to pay per lead, pay per sale or pay per click.

2. Use a third party provider to track your program and to increase its credibility. Some examples of the third party providers are AffiliateShop and Commission Junction. Affiliate Shop charges a monthly fee and helps you setup the program. They don’t charge commissions on your sales. Commission Junction presents your program to their large network of affiliates, but they take a cut of your sales.

3. Publish a press release announcing the launch of your affiliate program. Great places to post your release are PRWeb, PR, or Free-press-release.

4. Submit your program to affiliate search directories. Here are some of the examples: Affiliate Scout and Affiliate Guide.

5. Contact related website that might be interested in working with you on referring potential customers and see if they would be interested in joining your affiliate program.

6. Don’t forget offline marketing to potential affiliates. Depending on your business, there could be a multitude of potential referral sources: your customers, business referral sources, or business people interested in earning extra money.

7. Make sure that your affiliate program offers a two-tier compensation. In that case if your affiliate refers another affiliate to you, they would get compensation from the transaction submitted by the second-tier affiliate. This could be a powerful way to continue growing your network.

Now that you are armed with the top seven ideas on how to harness the power of the affiliate programs for your business, you are ready to use this great marketing tool. Also, don’t forget about the potential benefits of using other business affiliate programs to earn additional income. If you haven’t yet seen our very appealing affiliate programs, check them out on our website. Feel free to contact us if you have any questions and good luck!