Top 7 Ideas on How To Harness the Power of the Affiliate Programs

Affiliate programs are a powerful way to grow your small business. The basic premise behind the programs is to align your potential referral sources and other interested parties to increase your sales while compensating them for the marketing and referral efforts. There are various compensation models that can be utilized, but the most widely used ones are: pay per lead, pay per sale or pay per click. Which model works best for your business depends on the type of industry you are in and how much you are willing to spend to make it appealing to you and your affiliates. How should you go about utilizing the power of the affiliate programs? Read our Top Seven Ideas below and start harnessing new, but powerful small business marketing tool.

1. Create an appealing affiliate program with competitive compensation. Your main choices are to pay per lead, pay per sale or pay per click.

2. Use a third party provider to track your program and to increase its credibility. Some examples of the third party providers are AffiliateShop and Commission Junction. Affiliate Shop charges a monthly fee and helps you setup the program. They don’t charge commissions on your sales. Commission Junction presents your program to their large network of affiliates, but they take a cut of your sales.

3. Publish a press release announcing the launch of your affiliate program. Great places to post your release are PRWeb, PR, or Free-press-release.

4. Submit your program to affiliate search directories. Here are some of the examples: Affiliate Scout and Affiliate Guide.

5. Contact related website that might be interested in working with you on referring potential customers and see if they would be interested in joining your affiliate program.

6. Don’t forget offline marketing to potential affiliates. Depending on your business, there could be a multitude of potential referral sources: your customers, business referral sources, or business people interested in earning extra money.

7. Make sure that your affiliate program offers a two-tier compensation. In that case if your affiliate refers another affiliate to you, they would get compensation from the transaction submitted by the second-tier affiliate. This could be a powerful way to continue growing your network.

Now that you are armed with the top seven ideas on how to harness the power of the affiliate programs for your business, you are ready to use this great marketing tool. Also, don’t forget about the potential benefits of using other business affiliate programs to earn additional income. If you haven’t yet seen our very appealing affiliate programs, check them out on our website. Feel free to contact us if you have any questions and good luck!

Advertise Online: Getting your Business into an Affiliate Program

Online business, although lucrative for many corporations, can be frustrating to smaller companies that lack the financial and commercial connections bigger businesses have. While popular businesses are prospering both on the online and brick and mortar fronts, small to medium sized corporations are finding financial returns sparse when they deal with online clients. This phenomenon may be due to the fact that larger corporations can afford to market more aggressively online.

Marketing, indeed, is an important aspect of online business. The World Wide Web is growing increasingly crowded, what with the daunting aspect of similarly structured businesses entering the marketplace, all with the same goods and services, and all with their own marketing ploys that can be loud, if not downright annoying. The World Wide Web is fast becoming entangled in get-rich-quick schemes and loud vendors all desperate to sell their wares.

If you want your business to penetrate into this thick market, then you may need to do more than rely on word of mouth, or wait until a prospective customer chances upon your site. There is still a way to earn money online, and you can do so by getting your business into an affiliate program.

Although regarded as nothing but an outgrowth of multi-level marketing, and often looked upon with derision by large businesses, affiliate programs have actually been able to help small to medium sized businesses prosper online. Affiliate marketing is simply a method of gathering online businesses, all of them with like aims, products, and services, and allowing them to promote each other’s wares. Whenever a new visitor arrives at the main affiliate site, whenever advertisements are accessed through an affiliate website, or whenever purchases are made thanks to the effort of an affiliate, the affiliate will be rewarded with financial compensation.

The idea of gaining a commission from visitors has often made business people confuse affiliate marketing with multi-level marketing. There are only two tiers in affiliate marketing, however, consisting of the main site and its affiliates. In multi-level marketing, on the other hand, as many as five or six tiers exist, with businesses in the bottom tier allowing the tiers above them to earn money through marketing and selling efforts.

Affiliate marketing begins when you join an affiliate program. There are many affiliate programs online, with the most popular catering to the retail, adult, and gambling market. The mobile phone, travel, and finance sectors are also experiencing expansion, as more and more affiliate programs are being made to cater to businesses concerned with these sectors. If your business does not belong to any of these sectors, you should not lose hope; you may still be able to join an affiliate program and create advertisements that will attract prospective customers.

There are many ways for your business to earn money through an affiliate program. At its most basic, an affiliate program will require you to post advertisements of the main affiliate site on your website. These advertisements can be in the form of text, such as those that are found in Google’s AdSense program; images, such as those that are commonly found in banners; and streaming videos, such as those that are usually advertised on entertainment or adult websites.

If an advertisement appears a thousand times on your site, you may receive compensation under the Pay Per Impression scheme. If a visitor who chances upon your site clicks any of the advertisements posted by the affiliate program, you can also receive commission under the Pay Per Click scheme. If that same visitor fills out a form, registers, or subscribes to services on the main affiliate site, then you can also receive financial rewards under the Pay Per Lead scheme. Finally, if a visitor purchases a product or service from the main affiliate site, you also receive a percentage of the order as your commission under the Pay Per Sale scheme.

All these schemes may appear lucrative, but they also entail that you create advertisements that are attractive. If your advertisements can quickly catch the eye of your site’s visitors, then they may follow your links and allow you to earn money. If these visitors return to your site frequently, they can prompt the advertisements on your site to change constantly, allowing your impressions to increase.

If you are interested in making your business prosper online, then you may want to consider joining affiliate programs and carry out affiliate marketing. With the proper marketing know-how, you may be well on your way to better business in the crowded marketplace of the World Wide Web.

Take Advantage Of Affiliate Program Business Opportunities

Perhaps one of the largest home based business opportunities is through the use of affiliate program business opportunities. Affiliate programs offer people the opportunity to make money with little to no initial investment and without any physical presence within the business. This means no merchandise stocking and the ability to work out of the home to earn commissions from high demand businesses.

Affiliate programs are usually run by e-commerce sites. These sites pay affiliates commissions based on the number of sales they generate through their own advertising. This advertising is commonly in the form of banner or text ads that are present on an affiliate’s webpage.

One of the most popular affiliate programs in use is through Amazon. Amazon pays affiliates a commission based on how many products were purchased from Amazon that were generated from an advertisement on an affiliate’s site. Amazon has even attributed much of its success to the work of their affiliates. For some people these affiliate program business opportunities are a way to earn casual income. However for others, and for those that focus heavily on marketing, large incomes have been consistently made.

Affiliate program business opportunities exist for thousands of businesses. Affiliates can join programs for free in many cases and begin generating income from commissions within a few days. With the right marketing tools and a keen sense of the Internet and affiliate marketing, large incomes have been reported simply through the use of these commission-based programs. It is an excellent way to earn a casual supplemental income or to make large sums of money.

It can be difficult to get started, or even know where to start in an industry such as this. However, most beginners get their start by developing their own website specifically designed to promote their affiliate. E-commerce sites have marketing materials and often offer affiliate managers to help beginners get started. Beginners are encouraged to research different affiliate programs and look for those that are free, or charge at a very low cost to join.

Additionally, beginners should look for products that are popular and in very high demand, usually a product they have heard of in the past. Affiliates that pay lifetime and second or third commissions are also a key aspect to look for when searching for a program to promote. This ensures you earn the amount of money you deserve for your marketing and sales efforts.