The ABCs of Starting A Business Affiliate Program

The Internet has completely changed the way companies deal with advertisers. In traditional advertising, corporation pays an advertising agency for promotional and marketing campaigns it makes, regardless of whether the campaign flopped or succeeded. In web marketing, however, companies only pay the owners of website for successful leads and sales.

If you think that such deals, usually called business affiliate programs, are not lucrative, you have to think again. According to figures from Internet World Stats, as of December 1, 2006 there are over 231 million Internet users in North America alone, about 113.7% rise from a year ago.

Affiliate marketing is a numbers game. Even when only 1% of the total number of users in North America shops online, that is already over 23 million potential customers. That is why many people have attested to becoming rich with the help of business affiliate programs. If you want to cash in on the huge potential of this online marketing scheme, you first need to know the basics of affiliate marketing.

Overview of business affiliate programs

When you open a website, you will surely see advertisements, either on the header or on the rightmost side of the webpage. When you click the ads, you will be drawn to the website of a company selling goods or services that are related to the website that you have just viewed. Most of the time, website owners are not being paid advertising fees for displaying links of other online stores or websites. Web owners only get paid when a visitor clicked the ad, or secured a lead or sale from affiliates.

Basically, as an affiliate you advertise or sell the goods and services of the manufacturer or company that you are allied with. In return, you get commissions from potential leads or successful sales.

Steps to take if you are interested in business affiliate program

Step 1. You need to ascertain if you are serious and committed in joining a business affiliate program. Such endeavors require a considerable amount of time and effort; thus, if you are unsure of yourself, do not go ahead with your plan. You will not succeed in this business, if you don’t put your heart into it.

Step 2. You need a website to start a business affiliate program. You don’t need to buy a domain name if you are just starting out. You can already earn a substantial sum of money even if you only use a free website or even a blog for affiliate marketing. Although some people become successful in affiliate marketing even when they do not have a website, it is still strongly recommended to have one because many affiliate programs are only available for people or companies that have websites.

If you are not familiar with making websites, do not worry. You don’t need to be a computer programmer or an HTML expert to make your own website or blogs. There are now many platforms, even free ones, that make creating web pages as easy as 123. Domain names and website maintenance has also become more affordable, so if you decide to buy a domain name, you are sure that you won’t hurt your purse.

Step 3. Try to figure out what your website or blog would be about. For best results, you need to target a specific niche when creating a blog or website. Instead of making a web page dedicated for booklovers you could probably narrow down the topic to lovers of science fiction and fantasy novels created for young adults. If you feel that this is still too broad, you can make a website about a particular book or about an author.

Once you have determined what your blog or website will be about, you can now think of the different products or services that your readers or visitors might need or require, in relation to the main theme of your webpage.

Step 4. After you have established a website, you are now ready to join affiliate programs that accommodate the needs and interests of your target market. If your website is about science fiction and fantasy books for young adults, you could probably join affiliate programs that sell books, action figures and toys based on the characters of the novels you are discussing, or even other collectibles related to your topic.

Step 5. In order to drive traffic to your website, you need to provide your visitors with interesting articles, trivia, or even games (depending on your niche market). Make sure that the materials that you put in your website are addressed or focused on the people who are searching for the products or services that your affiliates are trying to sell or offer.

How to Build a Successful Business Affiliate Program for Beginners

If you’ve just started your online business and you’re getting increasingly alarmed about the amount of money you’re spending on advertising – which unfortunately seems to get you nowhere close to even the first ten pages of search engine results for the primary keywords used in your website – don’t you know that there’s a cost-efficient way of gaining advertising and building traffic for your site which has a very high success rate?

The answer: building a business affiliate program.

A business affiliate program is a marketing strategy that allows you to hire as many affiliates interested in joining your program in a commission basis. Think of it as having a company that employs sales agents and paying them only when they sell something.

Benefits of a Business Affiliate Program

A LARGE ACTIVE WORKFORCE – You may be a small-sized business but designing the right business affiliate program technically allows you to have as large a workforce as possible and the best thing about it is that probably each and every one of them is actively working in marketing your products and services.

EARN FIRST, PAY AFTER – A business affiliate program doesn’t require you to give your affiliates base pay every month. Yes, of course, you’re grateful that they’re working so hard but you’re nonetheless under no obligation to pay them for their effort. This is standard for all business affiliate programs: payment is only made when there’s a corresponding action.

INFINITE POTENTIAL FOR GROWTH – There is no limit to what a business affiliate program could do for your company. It can grow beyond your wildest expectations as long as you continue to deal professionally with your affiliates. Be aware however the growth potential of your business affiliate program is also directly proportional to product or service development. But more about that later on.

CONTINUOUS TRAFFIC – The very first thing that having a business affiliate program can contribute to you is traffic. Every time a person clicks on your link in an affiliate website, he or she is immediately directed to your website. Visitors may not buy anything from you in the end but at least you’ve achieved one important objective and that’s to make them aware your business exists! Some companies wouldn’t ask even any more than that!

How to Make a Business Affiliate Program that Works

GREAT PRODUCTS AND SERVICES ARE THE LIFELINE OF A BUSINESS AFFILIATE PROGRAM – Without unique, attractive, beneficial, and useful products and services, there’s simply no way for your business affiliate program to succeed. You have to start by giving your affiliates something incredible to sell.

A GROWING COMPANY – A business affiliate program can only enjoy long-term success if you can match this with long-term plans as well. Your products and services must evolve in response to the changing needs of your market. If you’re satisfied with a constant rate of success that shows no signs of increasing, don’t expect your affiliates to feel the same. All affiliates expect and demand for growth, and if they can’t see you offering that to them then they’ll simply switch to another program.

THE RIGHT OBJECTIVE – What do you want your business affiliate program to achieve for you? If it’s only attention and interest that you need then you should use a pay-per-lead program. If it’s higher sales you’re after then you should use a pay-per-sale program. It’s that simple.

PROVIDE SUPPORT – A good business affiliate program succeeds because of the cooperation between the affiliate merchant – that’s you – and its affiliate websites. They help each other obtain mutual success. As the owner of the affiliate program, it’s your job to provide as much training – preferably free – and support to your affiliates. There’s nothing to lose as well if you invest a few minutes of your time once in a while to check on your affiliates’ progress and send them motivational and encouraging emails.

PROFESSIONAL – Last but not the least, a good business affiliate program is professional. This can largely be seen on how it deals with its affiliates. It offers contracts that do not violate any laws and protect their mutual interests. A good business affiliate program offers fair and competitive pay to its affiliates. It utilizes a reliable and efficient tracking system to provide sales reports for its affiliates.

And there you have it, the benefits of a good business affiliate program and how to make one. Good luck!

Business Affiliate Program – Increasing Your Sales Online

If you are joining the bandwagon of bringing your business online, you may also be looking for ways and strategies to help you promote your business online, to your target market. Of course, there are a lot of ways to promote your business online but it is important that you choose something that is cost efficient and one that requires less maintenance.

Putting up a business affiliate program is one of the most popular ways not only to promote your business’ online presence but to see results with your sales as well. If you are interested in putting up a business affiliate program, here are a few of the basics that you might want to learn and keep in mind.

Affiliate programs allow you to delegate the actual online promotion to your affiliates and thus, you can forget about handling the details of internet marketing. One thing that makes affiliate marketing one of the popular online marketing strategies is that, it will lessen the marketing and advertising efforts on your end. As the business owner, you just have to monitor affiliates and pay them commissions every time they turn in sales of your product, thus taking the burden of getting customers for your business.

Of course, aside from affiliate programs bringing you results and not just potential customers on your website, you can also run as many promotional strategies as you can at a lesser cost. A business affiliate program allows you to set up a single website where you display your products and allow customers to pay for them and at the same time, a site that manages your affiliates as well, and you can stop there. Referrals from affiliates will bring in visitors to your site and of course, get good sales as well. Affiliates only earn commissions for every sale, thus you are assured of profits before paying for the marketing cost.

As companies and businesses are expanding their presence online, competition in online marketing can also be tough, thus, venturing into affiliate marketing where affiliates do most of the work in reaching out to your target customers can be advantageous. Of course, it is also cost effective and will not only bring you visitors and potential customers to your site, but will bring you sales as well.

However, running your business affiliate program will also require you to manage your affiliates especially if you already have a number of affiliates. For sure you don’t to leave your affiliates hanging with their commissions if you don’t want to destroy your reputation online as well.

To make things easier, you can also use a software to help you manage your business affiliate program. There are a lot of software programs online that you can use to make everything easy and manageable. With this management software, you can keep track of your affiliates and which of them are giving you the sales that you need for your business. Of course, it is also equally important that you give your affiliates tools that they can use in promoting your business. Also give them good commissions so you will get better results as well.